Resume


SUMMARY:

  • Expert creative strategist with 10+ years of experience leading the development of social and digital growth programs. 
  • Proven track record of working successfully with a wide variety of clients from bootstrapped startups to Fortune 500 companies – including Cox Communications, Intel, SeaWorld
  • Media relations closer with deep relationships with journalists and tastemakers
  • Engaged leader with a management philosophy that identifies, nurtures, and advances talented individuals with 75% employee retention over 4 years in last position
  • Advanced content creator with excellent writing, editing, photography, and video skills

Experience:

ComboApp 11/2013 – Present

Copywriter and Senior Social Media Strategist – February 2020 to Present

Have taken a step back from management to a work-from-home role creating SEO content, marketing collateral and creatives, and managing organic social media campaigns.

Director of Communications – November 2014 to February 2020

Key Achievements:

  • Developed and built a world-class PR and social media team for ComboApp, a Chicago based digital product development company
  • Directed the creation of strategic  collateral and built a media strategy for a variety of top-tier clients such as SeaWorld, Cox Communications, and Intel leading to a 24% increase in downloads and revenues month-over-month
  • Helped startups such as School Rise, Video Medicine, and Good2Go navigate major launches, crafting successful media/social media strategies that allowed these companies to increase downloads by up to 85% within one quarter
  • Developed and managed relationships with top-tier media to ensure client inclusion in outlets such as CBS News, People Magazine, Good Morning America, etc.
  • Managed departmental budgets/P&Ls including regular reporting to the SVP of Operations; $1.5 mil increase in dept revenue in first year, managed losses by promoting qualified individuals with a raise to encourage taking on more responsibility, avoiding new-hires

Senior Media Relations Manager – March 2014 to November 2014

Copywriter – November 2013 to March 2014

Coderella Consulting 05/2013-11/2013

Freelance Media Relations Manager

Key Achievements:

  • Executed on media outreach strategy for technology clients such as the International Computer Science Institute, Broala, and Umano
  • Secured 25 top-tier placement of positive articles and mentions for Coderella clients in digital, print, and broadcast outlets
  • Advised on social media strategy and digital advertising by advising clients on how they could promote their successes and media inclusions using social

iWish Lessons 9/2010-5/2012

Communications Manager

Key Achievements:

  • Developed PR and social media strategy for this Chicago startup in the concierge-experience space
  • Build the company’s ambassador program – seeking out and creating relationships with key chefs, bartenders, and other culinary artists who could assist in promoting the company within their networks and offer lessons for the company’s catalog 
  • Maintained the company’s blog and social media presence

Donnerwood Media/Meez 9/2007-1/2009

Content and Community Manager

Key Achievements:

  • Worked with major brands -such as Maybelline and NBC/America’s Got Talent- to develop branded assets to deploy within the Meez virtual world game
  • Engaged deeply with product teams to build out all written collateral 
  • Spearheaded player engagement and retention
  • Built and supervised a community management team of ten avid gamers to ensure a robust and healthy customer experience 

Core Competencies:

  • Expert-level writing and editing skills
  • Excellent communications and interpersonal skills, strong networker with proven ability to persuade
  • Expert at client acquisition: In 2016 brought in 8 new clients and ~$1.5 mil in revenue
  • Knows how to increase departmental revenue month-over-month via long term relationships with clients who re-engage in new projects and courting/onboarding new clients who add to overall revenue of the department
  • Deep understanding of various channels of marketing, sales, and communications
  • Broad understanding of a variety of CMT tools and tracking techniques
  • Critical and analytical eye, ability to quickly pivot to achieve desired results
  • Flexible, positive, and motivated leader who works well either independently or collaboratively

Education: San Francisco State University – 2010 | B.A. Liberal Arts – Political Writing

%d bloggers like this: