Resume

SUMMARY:

  • Expert creative strategist with 17+ years of experience leading the development of social and digital growth programs
  • Dedicated to working within the higher education and non-profit business verticals
  • Proven track record of working successfully with a wide variety of clients from bootstrapped startups to Fortune 500 companies – including Cox Communications, Intel, SeaWorld
  • Media relations closer with deep relationships with journalists and tastemakers
  • Engaged leader with a management philosophy that identifies, nurtures, and advances talented individuals with 75% employee retention over 4 years in last full time position
  • Advanced content creator with excellent writing, editing, photography, and video skills

Experience:

Roosevelt University
03/2021-05/2021
Social Media Strategy Consultant

Key Achievements:

  • Created a comprehensive social media plan to increase awareness of Roosevelt University amongst 15-18 year olds using TikTok and Instagram. In two months, engagement and awareness increased 8%. (Average increase for higher education is between 1-3%)
  • Wrote University’s definitive social media “playbook” to be used across all departments and organizations
  • Trained on how to create and maintain a social media campaign calendar
  • Created sample content to help guide social media department staff and student workers in future efforts

Chamberlain University
08/2020-03/2021
Senior Communications and Content Specialist – Contract

Key Achievements:

  • Created and produced ​The Chamberlain Care Podcast​
  • Wrote 13 student/alumni “human interest” stories for the Chamberlain blog
  • Wrote 6 pieces of SEO content for the Chamberlain blog
  • Re-wrote optimized web copy for the Chamberlain website
  • Tasked with creating complete copy for a new web product called “Student Journey” This included creating general content and program specific content. There are 11 individual educational programs at Chamberlain University for which copy was completed

ComboApp
11/2013 – 08/2020

Copywriter and Senior Social Media Strategist – February 2020 to August 2020

Have taken a step back from management to a work-from-home role creating SEO content, marketing collateral and creatives, and managing organic social media campaigns.

Director of Communications – November 2014 to February 2020

Key Achievements:

  • Developed and built a world-class PR and social media team for ComboApp, a Chicago based digital product development company
  • Directed the creation of strategic  collateral and built a media strategy for a variety of top-tier clients such as SeaWorld, Cox Communications, and Intel leading to a 24% increase in downloads and revenues month-over-month
  • Helped startups such as School Rise, Video Medicine, and Good2Go navigate major launches, crafting successful media/social media strategies that allowed these companies to increase downloads by up to 85% within one quarter
  • Developed and managed relationships with top-tier media to ensure client inclusion in outlets such as CBS News, People Magazine, Good Morning America, etc.
  • Managed departmental budgets/P&Ls including regular reporting to the SVP of Operations; $1.5 mil increase in dept revenue in first year, managed losses by promoting qualified individuals with a raise to encourage taking on more responsibility, avoiding new-hires

Senior Media Relations Manager – March 2014 to November 2014

Copywriter – November 2013 to March 2014

Coderella Consulting
05/2013-11/2013
Freelance Media Relations Manager

Key Achievements:

  • Executed on media outreach strategy for technology clients such as the International Computer Science Institute, Broala, and Umano
  • Secured 25 top-tier placement of positive articles and mentions for Coderella clients in digital, print, and broadcast outlets
  • Advised on social media strategy and digital advertising by advising clients on how they could promote their successes and media inclusions using social

iWish Lessons
9/2010-5/2012
Communications Manager

Key Achievements:

  • Developed PR and social media strategy for this Chicago startup in the concierge-experience space
  • Build the company’s ambassador program – seeking out and creating relationships with key chefs, bartenders, and other culinary artists who could assist in promoting the company within their networks and offer lessons for the company’s catalog 
  • Maintained the company’s blog and social media presence

Donnerwood Media/Meez
9/2007-1/2009
Content and Community Manager

Key Achievements:

  • Worked with major brands -such as Maybelline and NBC/America’s Got Talent- to develop branded assets to deploy within the Meez virtual world game
  • Engaged deeply with product teams to build out all written collateral 
  • Spearheaded player engagement and retention
  • Built and supervised a community management team of ten avid gamers to ensure a robust and healthy customer experience 

Core Competencies:

  • Expert-level writing and editing skills
  • Excellent communications and interpersonal skills, strong networker with proven ability to persuade
  • Expert at client acquisition: In 2016 brought in 8 new clients and ~$1.5 mil in revenue
  • Knows how to increase departmental revenue month-over-month via long term relationships with clients who re-engage in new projects and courting/onboarding new clients who add to overall revenue of the department
  • Deep understanding of various channels of marketing, sales, and communications
  • Broad understanding of a variety of CMT tools and tracking techniques
  • Critical and analytical eye, ability to quickly pivot to achieve desired results
  • Flexible, positive, and motivated leader who works well either independently or collaboratively
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