• Expert creative strategist with 17+ years of experience leading the development of social and digital growth programs
  • Dedicated to working within the higher education and non-profit business verticals
  • Proven track record of working successfully with a wide variety of clients from bootstrapped startups to Fortune 500 companies – including Cox Communications, Intel, SeaWorld
  • Media relations closer with deep relationships with journalists and tastemakers
  • Engaged leader with a management philosophy that identifies, nurtures, and advances talented individuals with 75% employee retention over 4 years in last full time position
  • Advanced content creator with excellent writing, editing, photography, and video skills


Roosevelt University
Social Media Strategy Consultant

Key Achievements:

  • Created a comprehensive social media plan to increase awareness of Roosevelt University amongst 15-18 year olds using TikTok and Instagram. In two months, engagement and awareness increased 8%. (Average increase for higher education is between 1-3%)
  • Wrote University’s definitive social media “playbook” to be used across all departments and organizations
  • Trained on how to create and maintain a social media campaign calendar
  • Created sample content to help guide social media department staff and student workers in future efforts

Chamberlain University
Senior Communications and Content Specialist – Contract

Key Achievements:

  • Created and produced ​The Chamberlain Care Podcast​
  • Wrote 13 student/alumni “human interest” stories for the Chamberlain blog
  • Wrote 6 pieces of SEO content for the Chamberlain blog
  • Re-wrote optimized web copy for the Chamberlain website
  • Tasked with creating complete copy for a new web product called “Student Journey” This included creating general content and program specific content. There are 11 individual educational programs at Chamberlain University for which copy was completed

11/2013 – 08/2020

Copywriter and Senior Social Media Strategist – February 2020 to August 2020

Have taken a step back from management to a work-from-home role creating SEO content, marketing collateral and creatives, and managing organic social media campaigns.

Director of Communications – November 2014 to February 2020

Key Achievements:

  • Developed and built a world-class PR and social media team for ComboApp, a Chicago based digital product development company
  • Directed the creation of strategic  collateral and built a media strategy for a variety of top-tier clients such as SeaWorld, Cox Communications, and Intel leading to a 24% increase in downloads and revenues month-over-month
  • Helped startups such as School Rise, Video Medicine, and Good2Go navigate major launches, crafting successful media/social media strategies that allowed these companies to increase downloads by up to 85% within one quarter
  • Developed and managed relationships with top-tier media to ensure client inclusion in outlets such as CBS News, People Magazine, Good Morning America, etc.
  • Managed departmental budgets/P&Ls including regular reporting to the SVP of Operations; $1.5 mil increase in dept revenue in first year, managed losses by promoting qualified individuals with a raise to encourage taking on more responsibility, avoiding new-hires

Senior Media Relations Manager – March 2014 to November 2014

Copywriter – November 2013 to March 2014

Coderella Consulting
Freelance Media Relations Manager

Key Achievements:

  • Executed on media outreach strategy for technology clients such as the International Computer Science Institute, Broala, and Umano
  • Secured 25 top-tier placement of positive articles and mentions for Coderella clients in digital, print, and broadcast outlets
  • Advised on social media strategy and digital advertising by advising clients on how they could promote their successes and media inclusions using social

iWish Lessons
Communications Manager

Key Achievements:

  • Developed PR and social media strategy for this Chicago startup in the concierge-experience space
  • Build the company’s ambassador program – seeking out and creating relationships with key chefs, bartenders, and other culinary artists who could assist in promoting the company within their networks and offer lessons for the company’s catalog 
  • Maintained the company’s blog and social media presence

Donnerwood Media/Meez
Content and Community Manager

Key Achievements:

  • Worked with major brands -such as Maybelline and NBC/America’s Got Talent- to develop branded assets to deploy within the Meez virtual world game
  • Engaged deeply with product teams to build out all written collateral 
  • Spearheaded player engagement and retention
  • Built and supervised a community management team of ten avid gamers to ensure a robust and healthy customer experience 

Core Competencies:

  • Expert-level writing and editing skills
  • Excellent communications and interpersonal skills, strong networker with proven ability to persuade
  • Expert at client acquisition: In 2016 brought in 8 new clients and ~$1.5 mil in revenue
  • Knows how to increase departmental revenue month-over-month via long term relationships with clients who re-engage in new projects and courting/onboarding new clients who add to overall revenue of the department
  • Deep understanding of various channels of marketing, sales, and communications
  • Broad understanding of a variety of CMT tools and tracking techniques
  • Critical and analytical eye, ability to quickly pivot to achieve desired results
  • Flexible, positive, and motivated leader who works well either independently or collaboratively
%d bloggers like this: