Resume

SUMMARY:

Expert creative strategist with 20+ years of experience leading the development of social and digital growth programs
Advanced content creator with excellent writing, editing, photography, and video skills
Proven track record of working successfully with a wide variety of clients from bootstrapped startups to Fortune 500 companies – including Cox Communications, Intel, SeaWorld
Media relations closer with deep relationships with journalists and tastemakers

Experience:

National Association of Healthcare Quality
9/2021-Present
Copywriter

Key Tasks:

Creating copy for case studies, feature articles, email campaigns, seminars, and conferences
Ghostwriting for SMEs and organization stakeholders
Copyediting materials for SMEs and organization stakeholders
Rewriting organization style guide to match updated messaging and current AP Style standards

Rotary International
6/2021-8/2021
Copyeditor and web content writer (Two month contract)

Key Tasks:

Created targeted online content to match emerging strategy for a new product offering
Copyedited existing content to streamline and create concise, impactful copy

Roosevelt University
03/2021-05/2021
Social Media Strategy Consultant

Key Achievements:

Created a comprehensive social media plan to increase awareness of Roosevelt University amongst 15-18 year olds using TikTok and Instagram. In two months, engagement and awareness increased 8%. (Average increase for higher education is between 1-3%)
Wrote University’s definitive social media “playbook” to be used across all departments and organizations
Trained on how to create and maintain a social media campaign calendar
Created sample content to help guide social media department staff and student workers in future efforts

Chamberlain University
08/2020-03/2021
Senior Communications and Content Specialist – Contract

Key Achievements:

Created and produced The Chamberlain Care Podcast
Wrote 13 student/alumni “human interest” stories for the Chamberlain blog
Wrote 6 pieces of SEO content for the Chamberlain blog
Re-wrote optimized web copy for the Chamberlain website
Tasked with creating complete copy for a new web product called “Student Journey” This included creating general content and program specific content. There are 11 individual educational programs at Chamberlain University for which copy was completed

ComboApp
11/2013 – 08/2020

Copywriter and Senior Social Media Strategist – February 2020 to August 2020

Have taken a step back from management to a work-from-home role creating SEO content, marketing collateral and creatives, and managing organic social media campaigns.

Director of Communications – November 2014 to February 2020

Key Achievements:

Developed and built a world-class PR and social media team for ComboApp, a Chicago based digital product development company
Directed the creation of strategic collateral and built a media strategy for a variety of top-tier clients such as SeaWorld, Cox Communications, and Intel leading to a 24% increase in downloads and revenues month-over-month
Helped startups such as School Rise, Video Medicine, and Good2Go navigate major launches, crafting successful media/social media strategies that allowed these companies to increase downloads by up to 85% within one quarter
Developed and managed relationships with top-tier media to ensure client inclusion in outlets such as CBS News, People Magazine, Good Morning America, etc.
Managed departmental budgets/P&Ls including regular reporting to the SVP of Operations; $1.5 mil increase in dept revenue in first year, managed losses by promoting qualified individuals with a raise to encourage taking on more responsibility, avoiding new-hires

Senior Media Relations Manager – March 2014 to November 2014

Copywriter – November 2013 to March 2014

Coderella Consulting
05/2013-11/2013
Freelance Media Relations Manager

Key Achievements:

Executed on media outreach strategy for technology clients such as the International Computer Science Institute, Broala, and Umano
Secured 25 top-tier placement of positive articles and mentions for Coderella clients in digital, print, and broadcast outlets
Advised on social media strategy and digital advertising by advising clients on how they could promote their successes and media inclusions using social

iWish Lessons
9/2010-5/2012
Communications Manager

Key Achievements:

Developed PR and social media strategy for this Chicago startup in the concierge-experience space
Build the company’s ambassador program – seeking out and creating relationships with key chefs, bartenders, and other culinary artists who could assist in promoting the company within their networks and offer lessons for the company’s catalog
Maintained the company’s blog and social media presence

Donnerwood Media/Meez
9/2007-1/2009
Content and Community Manager

Key Achievements:

Worked with major brands -such as Maybelline and NBC/America’s Got Talent- to develop branded assets to deploy within the Meez virtual world game
Engaged deeply with product teams to build out all written collateral
Spearheaded player engagement and retention
Built and supervised a community management team of ten avid gamers to ensure a robust and healthy customer experience

Core Competencies:

Expert experience with WorkForce, Monday, Microsoft SharePoint, Trello, Slack, Hootsuite, Sprout Social, and other cloud team sharing/social planning applications
Expert at writing in AP Style
Expert-level writing and editing skills. Portfolio available for review
Expert podcaster and interviewer
Excellent communication and interpersonal skills, strong networker with proven ability to persuade
Moderate experience in whiteboard animation and pre-programed cartoon animation programs Moderate audio mixing skills
Moderate Photoshop skills
Deep understanding of various channels of marketing, sales, and communications
Broad understanding of a variety of CMT tools and tracking techniques
Critical and analytical eye, ability to quickly pivot to achieve desired results
Flexible, positive, and motivated leader who works well either independently or collaboratively

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