Roosevelt University

Social Media Consultant
Reference: Amanda DePalma –

Key Achievements in eight week campaign (3/15 to 5/7/2021) –

  • Increased Instagram following by 19%
  • Increased user engagement on Instagram by 82% establishing the University as a legitimate micro-influencer account
  • Increased TikTok following by 89%
  • Increased TikTok engagement by 2,450%
  • Created a comprehensive Roosevelt University Social Media Playbook to standardize social media practices across an University with a multitude of departmental, faculty and student organization accounts
  • Taught the Marketing Department how to teach the contents of of the Playbook
  • Organized social calendar for the main Roosevelt University accounts and taught social media specialist how to forward plan for content
  • Worked with social media specialist to train and coach student workers and interns to produce organic collateral for TikTok
  • Taught social media team how to identify organic trends on TikTok and duplicate them for increased engagement and exposure
  • Created an academic year’s worth of University driven/produced TikTok campaigns designed to engage the 15-18 year old demographic to increase engagement and awareness of the University
  • Made creatives to assist with content production
  • Worked with communications to deploy crisis communications regarding social justice issues
  • Standardized Roosevelt University social media priorities
University created TikTok campaigns, June 2021
Social content calendar for Roosevelt University, April 2021
Revamped @rooseveltu Instagram Feed
Examples of TikTok assets created during campaign
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