Kate Rice Portfolio


WRITING SAMPLES


The Ultimate 2020 Guide to Digital Advertising

6,311 word SEO article written for Combo App, a full service digital marketing agency. Read more here.

Freelancing for Beginners: Here’s How It’s Done

Tips and tricks for the freelance beginner. Read more here.

Bunk Bed Rock

Published in Fray Issue 1: Busted! Stories of Getting Caught in the Act. Read full story on pages 70-73 here.

Confessions of a Professional Fire-Eater

Published in Fray Issue 2: Geek Read full story here.

Diary of a Geeky Pregnancy

Originally published on WIRED Geek Mom. Read full story here.

Mondo-Urbano: Steven King Approved

Originally published on Attention Deficit Delirium. Read full review here.

Reduce, Reuse, Recycle in your house, be green AND thrifty!

Originally published on ChicagoNOW. Read full article here.

eHow Writing Sample

How to Start a Drama School on eHow UK. Read more here.

2020’s Best Techniques for Learning a Foreign Language

1,623 word SEO article written for a client with a language learning app. Read more here.

Gulangyu App Description

App description written for a client with a digital book about conservation. Read more here.

Political Polarization in Divided America: What Can We Do?

1,423 word SEO article written for a political client. Read more here.

Top 5 Tips For a Geeky Valentine’s Day

Guest column published in The Chicago Tribune/Chicago RedEye. Read full article here.

Ask a Grownup: What The Hell is Social Security Anyways?

Published on Broke Ass Stuart’s Goddamn Website. Read full article here.

Talking with Louise Simonson

Originally published on Bleeding Cool. Read full interview here.

Contentious Battle For California State Chair Foreshadows Future For Democrats Nation Wide

Originally published on Medium. Read full article here.

Ok, Glass! Updates on Google Glass

Originally published on ComboApp.com. Read full article here.


COMMUNICATIONS CAMPAIGNS


Intel

  • 14 successful app launches for Chromebook
  • 300% increase in organic downloads
  • High profile media coverage in TechCrunch, Mashable, GigaOM, and more
  • Increased worldwide sales of the Chromebook

See more about this campaign here.

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Good2Go

  • 200+ high profile media hits, including The Telegraph, Cosmopolitan, The Huffington Post, and more
  • Television features including The Today Show, MSNBC, and The Doctors
  • 20,000+ downloads in first week of launch, allowing the app to reach the top of the charts both in the App Store and Google Play

See more about this campaign here.

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Farefetch

  • Increased monthly social media conversions from 0 to 125,000 per month in first 3 months of campaign
  • Built creative strategic plan for this burgeoning travel website to be deployed across Facebook, Google Ads, Instagram, Twitter, TikTok, and other social portals
  • Engaged and activated top travel influencers to spread brand awareness, creating an organic growth of 400% their social footprint in 3 months
  • Managed and created organic content for all Farefetch social media channels
  • Worked closely with product team to determine where roadblocks were and how we could overcome them to drive conversion results

See campaign creatives here

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Meez

  • Worked with major brands -such as Maybelline and NBC/America’s Got Talent- to develop branded assets to deploy within the Meez virtual world game
  • Engaged deeply with product teams to build out all written collateral
  • Spearheaded player engagement and retention
  • Built and supervised a community management team of ten avid gamers to ensure a robust and healthy customer experience

Yelp

  • Identified Yelp as a potential business partner and worked with the dept. director to design and execute the agency’s pitch for business
  • Drove the digital media and social media strategy for Yelp who was looking to expand into New York City and Los Angeles
  • Secured 100+ digital placements to publicize product rollout in those cities, including local food, drink, and nightlife publications, in addition to tech publications.
  • Organized and managed administrative process of a media tour to NYC and LA for Yelp principals and a SHIFT Comms media sherpa
  • Spearheaded user engagement and retention

All work (C) Kate Rice, 2020 – All Rights Reserved