Kate Rice Portfolio

WRITING SAMPLES

6,311 word SEO article written for Combo App, a full service digital marketing agency. Read more here.

Tips and tricks for the freelance beginner. Read more here.

Published in Fray Issue 1: Busted! Stories of Getting Caught in the Act. Read full story on pages 70-73 here.

Published in Fray Issue 2: Geek Read full story here.

Originally published on WIRED Geek Mom. Read full story here.

Originally published on Attention Deficit Delirium. Read full review here.

Originally published on ChicagoNOW. Read full article here.

How to Start a Drama School on eHow UK. Read more here.

1,623 word SEO article written for a client with a language learning app. Read more here.

App description written for a client with a digital book about conservation. Read more here.

1,423 word SEO article written for a political client. Read more here.

Guest column published in The Chicago Tribune/Chicago RedEye. Read full article here.

Published on Broke Ass Stuart’s Goddamn Website. Read full article here.

Originally published on Bleeding Cool. Read full interview here.

Originally published on Medium. Read full article here.

Originally published on ComboApp.com. Read full article here.

See more about this campaign here.

200+ high profile media hits, including The Telegraph, Cosmopolitan, The Huffington Post, and more
Television features including The Today Show, MSNBC, and The Doctors
20,000+ downloads in first week of launch, allowing the app to reach the top of the charts both in the App Store and Google Play

See more about this campaign here.

Increased monthly social media conversions from 0 to 125,000 per month in first 3 months of campaign
Built creative strategic plan for this burgeoning travel website to be deployed across Facebook, Google Ads, Instagram, Twitter, TikTok, and other social portals
Engaged and activated top travel influencers to spread brand awareness, creating an organic growth of 400% their social footprint in 3 months
Managed and created organic content for all Farefetch social media channels
Worked closely with product team to determine where roadblocks were and how we could overcome them to drive conversion results

See campaign creatives here

Worked with major brands -such as Maybelline and NBC/America’s Got Talent- to develop branded assets to deploy within the Meez virtual world game
Engaged deeply with product teams to build out all written collateral
Spearheaded player engagement and retention
Built and supervised a community management team of ten avid gamers to ensure a robust and healthy customer experience

Identified Yelp as a potential business partner and worked with the dept. director to design and execute the agency’s pitch for business
Drove the digital media and social media strategy for Yelp who was looking to expand into New York City and Los Angeles
Secured 100+ digital placements to publicize product rollout in those cities, including local food, drink, and nightlife publications, in addition to tech publications.
Organized and managed administrative process of a media tour to NYC and LA for Yelp principals and a SHIFT Comms media sherpa
Spearheaded user engagement and retention